1. The Pivot Fund.
- Author
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Sylvester, Diane
- Subjects
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SOCIAL media , *PEOPLE of color , *PRESS , *MASS media , *LOCAL mass media - Abstract
The article discusses The Pivot Fund's research project focused on the news landscape in the Midwest, particularly in the Great Lake states. The project aims to understand the news and information sources that have earned the trust of communities of color. The Pivot Fund, launched in 2022, focuses on supporting diverse local newsrooms nationwide. The project is funded by foundations such as MacArthur, Joyce, and McKnight, and the insights from the survey will shape funding decisions in the region. The Pivot Fund conducts in-depth research, including interviews with community members, to understand their information needs and sources. The research in Georgia revealed a mistrust of legacy news outlets among rural and minority communities, with hyperlocal news sources gaining trust by addressing local information gaps. The Pivot Fund invested in hyper-local news outlets serving Black, Latino, and Asian audiences based on the findings of their survey in Georgia. The article emphasizes the importance of understanding historical biases in news coverage and the need to support under-the-radar and unconventional community news and information efforts. [Extracted from the article]
- Published
- 2024