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Your search keyword '"Local mass media"' showing total 1 results
Start Over Descriptor "Local mass media" Publication Year Range Last 50 years Publication Type Trade Publications Region india
1 results on '"Local mass media"'

1. Mipcom's Focus on India Comes at the Right Time.

Author

Patel, Kamlesh

Subjects
*MASS media, *INTERNATIONAL business enterprises, *LOCAL mass media
Abstract

The author comments on the prospects for U.S. and international media companies in India. An overview of the evolution of the telecommunications industry in India is presented. Information is presented on the market conditions that are positive for expansion of media companies to India. The author relates the demand for news and children's programming in India. He stresses the importance for U.S. and international media companies to partner with experienced local media company when entering the Indian market.

Published
2007

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