1. One-Stop Shop.
- Author
-
A. Y.
- Subjects
- *
ONLINE databases , *ADVERTISERS , *LOCAL mass media , *MASS media , *DATABASES - Abstract
The article focuses on LIONshare, an online database created by Lion Digital Media to help national and regional advertisers connect with local media companies. Topics include the media outlets comprising LIONshare, original purpose of LIONshare, and updating and adding features to LIONshare. The advantages of local media outlets' use of LIONshare are also discussed.
- Published
- 2015