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Your search keyword '"Local mass media"' showing total 2 results
2 results on '"Local mass media"'

1. One-Stop Shop.

Author

A. Y.

Subjects
*ONLINE databases, *ADVERTISERS, *LOCAL mass media, *MASS media, *DATABASES
Abstract

The article focuses on LIONshare, an online database created by Lion Digital Media to help national and regional advertisers connect with local media companies. Topics include the media outlets comprising LIONshare, original purpose of LIONshare, and updating and adding features to LIONshare. The advantages of local media outlets' use of LIONshare are also discussed.

Published
2015

2. Yellow pages stake claim in local search.

Author

Oser, Kris

Subjects
*INTERNET advertising, *INTERNET searching, *WEB search engines, *LOCAL mass media, *ADVERTISERS
Abstract

Discusses the use of the Internet by local advertisers and local media in the U.S. Features of the local-search product Overture; Advantages of yellow-pages companies over online search engines in the local-search business; Benefits of the use of Google and Overture by Dwight Turner, owner of GS Motorworks; Percentage of the total Web-search activity that accounts for local search.

Published
2004

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