1. Men.Style, AmEx's Holiday Advice.
- Author
-
Newman, Eric
- Subjects
- *
MARKETING strategy , *ADVERTISING campaigns , *INTERNET marketing , *WEBSITES , *CUSTOMER services - Abstract
The article discusses an experiential marketing campaign launched by American Express and Men.Style.com. The campaign is an online partnership between the two companies, which centers around a web site that offers fashion and style coverage to men. The web site allows users to submit shopping queries on a wide variety of products, and then a message indicates that a "personal shopper" is working on the request and a reply is then given. American Express signage is featured throughout.
- Published
- 2007