1. REVENUE ROUNDUP.
- Author
-
Sillick, Bob
- Subjects
- *
HIGH technology industries , *DIGITAL media , *STOCKS (Finance) , *WEBSITES , *LOCAL mass media - Abstract
Trib Total Media, a news publisher in Pittsburgh, has launched an AI-powered digital ad platform called OwnLocal to help publishers regain lost ad revenue. The platform includes a network of hyper-local news sites, a backend data platform called MeSearch, and an AI tool for creating and publishing sponsored content. By utilizing these tools, publishers can retain 85% of the revenue instead of giving it to tech giants like Google and Meta. The platform has already attracted advertisers and generated approximately $20,000 in revenue in its early stages. [Extracted from the article]
- Published
- 2024