1. Front Office Fantasies: The Rise of Managerial Sports Media.
- Author
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Mao, Luke L.
- Subjects
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COMMUNICATION in sports , *ATTITUDES toward work , *FANTASY sports , *SPORTS & technology , *TELEVISED sports - Abstract
"Front Office Fantasies: The Rise of Managerial Sports Media" by Branden Buehler is a book that explores the emergence of managerial sports media, which focuses on front office operations in sports. Buehler examines various forms of media, including sports films, talk shows, television programs, and video games, to analyze the shift in sports media from players to executives. The book critiques this shift and its impact on broader societal phenomena such as managerialism, financialization, and quantification. It offers a critical media theoretical perspective and raises questions about the portrayal of athletes, gender and race norms, and the influence of neoliberal ideologies. The book can be used as a supplementary reading for sport management courses and as a resource for qualitative research methods. [Extracted from the article]
- Published
- 2024
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