Author: "Shocker, Allan D." / Publication Type: Reviews - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Shocker, Allan D."' showing total 5 results

Start Over Author "Shocker, Allan D." Publication Type Reviews

5 results on '"Shocker, Allan D."'

1. Research in Marketing Jagdish N. Sheth

Author: Shocker, Allan D.
Published: 1982
Full Text: View/download PDF

2. Managing Brand Equity David A. Aaker

Author: Shocker, Allan D.
Published: 1993
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3. The SPSS X Guide to Data Analysis Marija Norusis

Author: Shocker, Allan D.
Published: 1988
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4. MANAGING BRAND EQUITY.

Author: Shocker, Allan D.
Subjects: MARKETING literature, NONFICTION
Abstract: The article presents a review of the book "Managing Brand Equity," by David A. Aaker.
Published: 1993
Full Text: View/download PDF

5. THE SPSS[supx] GUIDE TO DATA ANALYSIS.

Author: Shocker, Allan D.
Subjects: DATA analysis, NONFICTION
Abstract: The article reviews the book "The SPSS[supx] Guide to Data Analysis," by Marija Norusis.
Published: 1988
Full Text: View/download PDF

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