Author: "Plimmer, Geoff" / Publication Type: Reviews - Searchworks@Jio Institute Digital Library Search Results

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1. Scoring points: How Tesco continues to win customer loyalty.

Author: Plimmer, Geoff
Subjects: CUSTOMER loyalty, NONFICTION
Abstract: The article reviews the book "Scoring Points: How Tesco Continues to Win Customer Loyalty," by Clive Humby, Terry Hunt and Tim Phillips.
Published: 2010
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