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The article is a review of the book "Turkish Drama Serials: The Importance and Influence of a Globally Popular Television Phenomenon" by Miriam Berg. The book explores the significance of Turkish drama serials in the global media landscape, focusing on their political implications and cultural influence. Berg examines the reception and impact of Turkish dramas in various countries, including Qatar, Chile, and Israel. The review praises Berg's analysis of the audience reception and the political context surrounding these dramas, while also noting a lack of emotional engagement in the book. Overall, the review highlights the book's contribution to understanding the role of popular TV dramas as forms of soft power. [Extracted from the article]