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The article presents a review of the book "Successful Marketing Strategies," by Jon Udell.

The article presents a review of the book "Promotional Strategy," by James F. Engel, Hugh G. Wales and Martin R. Warshaw.

The article presents a review of the book "Strategic Marketing," by David T. Kollat, Roger D. Blackwell and James F. Robeson.

The article presents a review of the book "Marketing Planning and Competitive Strategy," by Eugene J. Kelley.

The article reviews the book "Plotting Marketing Strategy, A New Orientation," edited by Lee Adler.

The article reviews the book "Strategy in Advertising," by Leo Bogart.

The article reviews the book "Marketing in Action," edited by William J. Shultz and Edward M. Mazze.

The article reviews the book "Psychology in Media Strategy," edited by Leo Bogart.

The article reviews the book "Experimental Methods of Analyzing Demand for Branded Consumer Goods With Applications to Problems in Marketing Strategy," by Edgar A. Pessemier.

Reviews the book "Strategies for Survival," by David F. Linowes.

The article presents information about two books on consumerism. These include "Consumption in Our Society," by Elizabeth Ellis Hoyt and "Consumers and the Market," by Margaret G. Reid. The little volume of 400 pages by Hoyt is most admirably suited to serve as a text for a course in the economics of consumption for students who have had an elementary course in social science or economics. The book is divided into four parts, the first of which deals with the relation of consumer choices to the fundamental characteristics of a culture-group or nation. It states a theory that cultures can be classified into four types and classifies the great world cultures accordingly, showing their relation to the dominant "consumption-habits" of each. The book by Reid deals with the problem of marketing from the viewpoint of the consumer, the current buying habits of consumers and the reasons for their remarkably low level of efficiency. This is followed by a well-balanced analysis of the economics of market organization and of the present organization of the American market.