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Your search keyword '"MARKETING strategy"' showing total 8 results
Start Over Descriptor "MARKETING strategy" Search Limiters Available in Library Collection Publication Year Range Last 3 years Publication Type Reviews
8 results on '"MARKETING strategy"'

1. Courtside to Catwalk.

Author

Zhang Shasha

Subjects
*BRAND name products, *MARKET share, *BRANDING (Marketing), *MARKETING strategy, *CLOTHING & dress
Abstract

The article discusses the surging demand for sports fashion in China and its impact on the consumer landscape. It highlights the shift towards niche sportswear becoming an integral part of China's fashion scene, with brands like Arc'teryx and Salomon gaining popularity among trendsetters. The rise of athleisure, driven by factors such as increased health awareness and social media promotion, has led to significant growth in the outdoor apparel market. Domestic sportswear brands, like ANTA, are also competing with international brands for market share and are focusing on product innovation and effective marketing strategies. [Extracted from the article]

Published
2023

4. Advanced Introduction to Marketing Strategy: Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB

Author

Di Benedetto, C. Anthony

Subjects
*CUSTOMER cocreation, *MARKETING strategy, *ELECTRONIC books, *PRICES, *VALUE proposition, *SOCIAL media
Abstract

In Chapter 1, Prof. Day develops a definition of marketing strategy, and outlines the benefits of taking a marketing strategic approach, centered on customer orientation and sustaining superior customer value. Day proposes a model of customer solutions (the CVP Octagon) which integrates many dimensions that can be used to better understand customer requirements and deliver a solution that mutually benefits the firm and its customer. Design thinking requires deep interaction with customers to creatively, and iteratively, solve customer problems; the first step is a deep understanding of customer problems gained through observation. Marketing...is the whole business seen from the -customer's point of view. [Extracted from the article]

Published
2023
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8. Super Strategist.

Subjects
*ADVERTISING, *MARKETING strategy, *NONFICTION
Published
2021

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