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Start Over Author "MCDERMOTT, DENNIS" Publication Type Reports
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1. Formalizing Evaluation Procedures for Marketing Faculty Research Performance.

Author

McDermott, Dennis R.

Abstract

Results of a national survey of marketing department heads (n=142) indicate that few marketing departments have formalized the development and communication of research performance standards to faculty. Guidelines and methods to accomplish those procedures most efficiently were proposed. (Author/JOW)

Published
1994

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