Social networking is a tool being explored by many institutions as a means of connecting to and communicating with students. This study explores whether or not students' use of social networking services (SNSs) has significant effects on social connectedness, college adjustment, academic engagement, and institutional commitment. Students' use of SNSs did not have significant negative effects on academic performance or engagement. Results suggested that students' use of SNS with students has a strong positive effect on their feelings of Social Connectedness. However, students' use of SNSs with faculty or staff was negatively related to feelings of social connectedness, even when age, enrollment status, credits earned, and college GPA were accounted for. Students' use of SNS or Traditional Technologies (e.g., university e-mail or course-based system) with faculty or staff was significantly positively related to levels of Academic Engagement. Students prefer to use SNSs to establish social connections with friends and family rather than for academic purposes. (Contains 9 tables.)