1. Unilever takes Intermarché to court in France.
- Author
-
Mathieu, Henry
- Subjects
FOOD industry ,COURTS ,PRICES ,FOOD writers ,ICE cream, ices, etc. ,SUBPOENA - Abstract
Unilever is taking French retailer Intermarché to court over a marketing campaign that insinuated "shrinkflation" had occurred with Unilever's Magnum and Carte d'Or ice-cream brands. Intermarché had placed posters mocking the supposed quantity decreases and price hikes of the products. Unilever has summoned several Intermarché stores to stop these displays, claiming they are "denigrating." The court hearing is set for January 31st, and tensions between retailers and suppliers over prices in France are high. [Extracted from the article]
- Published
- 2024