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Start Over Author "Bernhardt, A. M." Publication Type Reports
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1. Varying the Message Source in Computer-Tailored Nutrition Education.

Author

Campbell, Marci Kramish, Bernhardt, Jay M., Waldmiller, Michael, Jackson, Bethany, Potenziani, Dave, Weathers, Benita, and Demissie, Seleshi

Abstract

Examines the effect of message source on message recall and perceived credibility in a study comparing two different computer-tailored bulletins promoting fruit and vegetable consumption among rural African American church members. An expert oriented (EXP) bulletin was compared with a spiritual oriented (SPIR) bulletin. The majority of both groups recalled receiving the bulletin, however message trust was higher in the SPIR group. (Author/GCP)

Published
1999

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