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The article presents a case study that looks on the marketing strategies of Oasis, which is under the ownership of Coca Cola Enterprises (CCE). It mentions that the Oasis brand has enhanced its performance by capitalizing on consumer demand for healthier carbonate alternatives. Oasis' growth was also attributed to the companies' advertising and positioning. Among their advertising taglines include "Chill With The Still," and "Chuggable Fruittiness."

Reports on the Burlington, Vermont based Ben & Jerry's Homemade Inc. Products and services offered by the company; Investments made by the company; Marketing strategies of the company.

The article presents the authors opinion on the plan of Microsoft to shift the majority of its marketing budget to digital media by 2010. The author states that shifting the majority of Microsoft's budget to digital will be a challenge. The possibility of spending millions in the Internet is questioned.

Information on the highlights of a breakfast meeting held by advertising executives in February 2009 is presented. Particular focus is given on tips shared of how media executives can tap into the benefits of online advertising media. Participants included Bruce Rogers, chief brand officer at Forbes Inc., Jon Chalon, former vice president of Entertainment Technology Group/Group Publisher at Penton Media and Lisa Sullivan-Cross, vice president of online media and entertainment group at Nielsen Business Media.

The article focuses on measuring the impact of online video. The "Thought Leaders Roundtable on Video 2.0 Communications Strategies," tackled the question of whether media professionals are running on faith that their online video is connecting with audiences. The indexing of video segments into brief chapters that can be labeled by subject was recommended by Medialink COO Larry Thomas.

The article discusses the results of the informal survey on digital brand building, which corresponds to the September 18, 2006 issue of "min's b2b." A selected group of business-to-business executives were included in the survey. One response from the survey states that the company that is trying to build the brand and the audience that they are trying to build it in are important factors. Early studies show that magazines are better for building brand, not through the web.

Reports on the growth in advertising pages and revenue of "Circuits Assembly" in May 2006. Statement from Mike Bestow, editor-in-chief of the magazine, about the advertising strategy being used by the magazine; List of electronics advertising pages and revenues.