1. Let's Put On a Showing!
- Author
-
Robledo, S. Jhoanna
- Subjects
- *
ADVERTISING , *COMMERCIAL real estate , *MARKETING strategy , *MARKETING planning , *REAL property - Abstract
The article discusses advertising strategies for a commercial space in New York City. When it comes to high-end properties, fancy brochures, newspaper ads and a flowery description on a web site may not always be enough. Experts suggest that putting up a show to showcase a performance space is ideal. Properties are staying on the market longer than before, says Coldwell Banker Hunt Kennedy's Patrick Lilly. When a broker wants to nab the attention of colleagues, one has to go to greater lengths to stand out.
- Published
- 2006