1. Why Dailies Die.
- Author
-
Bagdikian, Ben
- Subjects
PERIODICAL publishing ,NEWSPAPER publishing ,ADVERTISERS ,ADVERTISING agencies ,NEWSPAPER circulation ,PERIODICALS - Abstract
Examines the factors causing the closure of the daily newspapers in the U.S. Conspiracy of the publishers for greater mutual profit; Role of the advertisers in the publications; Claim that 75 to 80 percent of the total cost of delivery of a newspaper is paid for by advertisers who purchase white space in the paper at rates based largely on circulation.
- Published
- 1962