5 results
Search Results
2. Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults.
- Author
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Zongshuan Duan, Abroms, Lorien C., Yuxian Cui, Yan Wang, LoParco, Cassidy R., Levine, Hagai, Bar-Zeev, Yael, Khayat, Amal, and Berg, Carla J.
- Subjects
ELECTRONIC cigarettes ,ADVERTISING ,HEALTH of adults - Abstract
INTRODUCTION: As e-cigarette marketing strategies diversify, it is important to examine exposure to and impact of e-cigarette advertisements and non-advertising content (e.g. on social media) via multiple media channels among adults in different regulatory contexts. METHODS: Using 2021 cross-sectional data among 2222 adults in the US (n=1128) and Israel (n=1094), multivariable regression examined past-month e-cigarette advertisement and non-advertising content exposure in relation to past-month e-cigarette use (logistic regression), as well as use intentions and risk perceptions (linear regressions), controlling for sociodemographics and tobacco use. RESULTS: Overall, 20.3% reported past-month e-cigarette use (15.5% US, 25.2% Israel), 46.1% any advertisement exposure (28.7% digital media, 25.2% traditional media, 16.8% retail settings), and 34.1% any non-advertising exposure (19.4% social media, 13.6% websites, 12.3% movie/television/theater, 5.8% radio/podcasts). Exposure to digital media advertisements (AOR=1.95; 95% CI: 1.42-2.66), traditional media advertisements (AOR=2.00; 95% CI=1.49-2.68), and social media non-advertising (AOR=1.72; 95% CI: 1.25-2.36) correlated with e-cigarette use. Exposure to traditional media advertisements (β = 0.23; 95% CI: 0.08-0.38) and social media non-advertising (β = 0.26; 95% CI: 0.09-0.43) correlated with use intentions. Exposure to digital media advertisements (β = -0.32; 95% CI: -0.57 - -0.08), retail setting advertisements (β = -0.30; 95% CI: -0.58 - -0.03), and radio/podcast non-advertising (β = -0.44; 95% CI: -0.84 - -0.03) correlated with lower perceived addictiveness. Radio/podcast non-advertising exposure (β = -0.50; 95% CI: -0.84 - -0.16) correlated with lower perceived harm. However, retail setting advertisement exposure was associated with e-cigarette non-use (AOR=0.61; 95% CI: 0.42-0.87), and traditional media advertisement (β = 0.38; 95% CI: 0.15-0.61) and social media non-advertising exposure (β = 0.40; 95% CI: 0.14-0.66) correlated with greater perceived addictiveness. CONCLUSIONS: E-cigarette-related promotional content exposure across media platforms impacts perceptions and use, thus warranting regulation. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
3. Sexual orientation and gender identity differences in perceptions and product appeal in response to e-cigarette advertising.
- Author
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Liu, Jessica, Patterson, Joanne G., Keller-Hamilton, Brittney, Donghee N. Lee, Chrzan, Kirsten R., and Stevens, Elise M.
- Subjects
SEXUAL orientation ,STATISTICS ,FLAVORING essences ,ELECTRONIC cigarettes ,SMOKING cessation ,CONSUMER attitudes ,ADVERTISING ,GENDER identity ,SEX distribution ,SEXUAL minorities ,RESEARCH funding ,TOBACCO products ,SMOKING ,STATISTICAL sampling ,DATA analysis ,HEALTH promotion - Abstract
INTRODUCTION E-cigarette use is disparately high among sexual minoritized populations. As e-cigarette advertising may influence product appeal, this study tested sexual orientation- and gender-based differences in response to e-cigarette advertisement exposure on advertisement perceptions and product appeal. METHODS We recruited 497 adults (mean age=31.9 years, 45.1% women, 54.3% heterosexual, 71.2% Non-Hispanic White) living in the United States via the crowdsourcing platform Prolific. Participants viewed two randomly selected e-cigarette advertisements (from n=173 advertisements). Post-exposure, participants rated the perceived advertisement effectiveness, relevance, and product use intention. Associations between sexual orientation and outcomes were estimated using multivariable linear mixed-effects models. We tested interaction effects between sexual orientation, gender, and advertisement feature (e.g. presence of humans, flavors, and product packaging), and ran Tukey post hoc tests for pairwise comparisons. RESULTS Post-exposure, heterosexual women, sexual minoritized men, and sexual minoritized women (reference group: heterosexual men) rated perceived advertisement effectiveness and relevance lower after viewing advertisements featuring flavors (vs no flavors; all p<0.001). Sexual minoritized men and sexual minoritized women rated perceived advertisement relevance lower after viewing advertisements featuring humans (all p<0.001) or fruit (all p<0.001). Heterosexual women, sexual minoritized men, and sexual minoritized women reported lower product use intention after viewing advertisements featuring an e-liquid bottle (vs no e-liquid bottle; all p<0.05). CONCLUSIONS Sexual minoritized women and men reported lower e-cigarette advertisement appeal and product use intentions than heterosexual men. More evidence is needed to understand advertisement perceptions and product appeal in this group to inform e-cigarette advertising regulations and anti-tobacco messaging campaigns that aim to reduce tobacco-related health inequities. [ABSTRACT FROM AUTHOR]
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- 2023
- Full Text
- View/download PDF
4. Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models.
- Author
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Lim, Lily and Wang, Vincent Xian
- Subjects
PLANNED behavior theory ,PRACTICAL politics ,PERSUASION (Rhetoric) ,GAMBLING ,ADVERTISING ,CONCEPTUAL structures ,RESEARCH funding ,SOCIAL responsibility - Abstract
This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed in the slogans to reveal how gambling is positioned in social contexts. Second, two framing devices—i.e., conceptual metaphors and the frame of gains/losses—are examined to understand how these framing devices reinforce the persuasive message while interacting with each other. Two models of persuasion emerge from our data—one encouraged 'grounded games' for enjoyment, while the other discouraged gambling due to its potentially 'harmful' consequences. We advocate for a gestalt view on the theoretical constructs that contribute to the overall effectiveness of persuasive messaging. These constructs should be integrated into an analytical framework, with particular attention given to the framing effect of conceptual metaphors and the gain/loss frame, and their interplay. [ABSTRACT FROM AUTHOR]
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- 2023
- Full Text
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5. Are U.S. food and beverage companies now advertising healthy products to children on television? An evaluation of improvements in industry self-regulation, 2017–2021.
- Author
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Jensen, Melissa L., Fleming-Milici, Frances, and Harris, Jennifer L.
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FOOD industry ,SCIENTIFIC observation ,SELF-control ,PUBLIC health ,ADVERTISING ,DIETARY supplements ,MARKETING ,TELEVISION ,DESCRIPTIVE statistics ,RESEARCH funding ,NATURAL foods - Abstract
Background: Through the Children's Food and Beverage Advertising Initiative (CFBAI), U.S. food companies pledge to only advertise healthier products in children's television (TV) programming, but previous research shows that highly advertised products do not qualify as nutritious according to independent nutrition criteria. In 2020, the CFBAI implemented stricter nutrition criteria for products that may be advertised to children, but the potential impact of these changes has not been assessed. This observational study evaluates (1) improvements in energy and individual nutrient composition of products that companies indicated may be advertised to children (i.e., CFBAI-listed products) in 2020 versus 2017, (2) amount of advertising on children's TV for CFBAI-listed versus other products in 2021, and 3) the nutrition quality of advertised versus non-advertised CFBAI-listed products. Methods: Data include energy, saturated fat, sodium, and sugar content and overall nutrition quality (Nutrition Profile Index [NPI] scores) of CFBAI-listed products in 2017 (n = 308) and 2020 (n = 245). Nielsen data provided total ad spending and children's exposure to ads on children's TV channels for all foods and beverages in 2021. Results: From 2017 to 2021, energy, saturated fat and sugar declined for CFBAI-listed products in three of six food categories (yogurt, sweet and salty snacks). Although CFBAI-listed products accounted for 79% of food ads viewed by children on children's TV channels, just 50% of CFBAI-listed food and 36% of drink brands were advertised on children's TV. Moreover, advertised products were significantly less nutritious than non-advertised CFBAI-listed products. Conclusion: Despite revised nutrition standards and improvements in nutrient content of some product categories, participating companies continued to primarily advertise nutritionally poor food and beverages on children's TV. CFBAI companies have not delivered on their promises to advertise healthier products to children. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
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