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The article offers the author's insights on the debate over health care in the U.S., along with a policy that avoids issues about trade-offs, and the efficiency of drugs such as statins and glycogen control medications to for diabetes and heart disease treatment.

Carl Richards is a certified financial planner in Park City, Utah. His sketches are archived here on the Bucks blog and on his personal Web site, BehaviorGap.com. At least four things make up what I like to call our personal human capital: money, time, skill and energy. But when it comes to investing, we almost always focus on money and ignore the other three. [ABSTRACT FROM PUBLISHER]

Buying gadgets can sometimes be like buying a car; it requires sorting through options. Do you go for the navigation package or the rear-seat entertainment system? The faster processor or more memory? The easy answer is ''both.'' But the reality is that most of us are usually dealing with a finite amount of money to spend, and that means making trade-offs. We want to get the most bang for our buck, not to be lured into paying for features and options that are not worth the money. [ABSTRACT FROM PUBLISHER]

DOES earning a higher salary make you happier? It's an issue that tugs at many of us: the tradeoff between a satisfying job and a satisfying paycheck. Students have to ponder the question when considering a college major or embarking on a career. Workers are concerned about it when weighing a promotion that would bring longer hours and more stress along with higher pay. [ABSTRACT FROM PUBLISHER]

COMPANIES must make major trade-offs if they want to provide consistent, profitable service, argues Frances X. Frei, an associate professor at Harvard Business School. In ''The Four Things a Service Business Must Get Right,'' she says those decisions go beyond merely acknowledging that a company cannot be all things to all people, but involve fundamental judgments about how the business is structured. [ABSTRACT FROM PUBLISHER]

Explains the implication of reallocating resources between the producer and the consumer. Information on conjoint analysis; How consumers set their reference prices; Forces that restructured the economy.