1. Bubble Wrap Loses Its Pop.
- Author
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CHAO, LORETTA
- Subjects
- *
BUBBLE wrap , *PACKAGING industry , *RETAIL industry - Abstract
The article states that Charlotte, North Carolina, firm Sealed Air Corp. was introducing a revamped version of its plastic packaging product Bubble Wrap called iBubble Wrap. According to the article, the inflated bubbles featured on iBubble Wrap do not burst after applied pressure as do those on Bubble Wrap. The article states that retail firms such as Amazon.com and Target Corp. were experimenting with various types of packaging in order to cut costs and increase shipping efficiency. The article presents comments from the firm Fredonia Group analyst Mike Richardson.
- Published
- 2015