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When multimedia publishers take the measure of distribution strategies for retail channels in the U.S., which are defined by tight margin and reserve fund requirements, they'll understand how little money […]

Why are we making the same mistakes? Joanna Tamer is president of S.O.S., Inc. and specializes in building distribution channels for emerging technologies. She has her hands full with CD-ROM, […]

Bundling is an alliance between a hardware manufact- turer and a software title developer to create increased market demand for both products. A hardware manufacturer, whether of drives, sound boards […]

Pricing for the majority of new media titles ranges between $39 and $99. The retail channel is skeptical, if not uninterested, in dedicating valuable shelf space to new media titles. […]

Is a new media cd-rom title like a book, a video or a software program? Which parts of the Copyright Act, which governs legal protection for intellectual property in the […]

The consumer CD-ROM market has replaced its old software pricing method with a new, more stable model called net pricing, or cost plus. This mass-market pricing model treats CD-ROM titles […]

New aftermarket, changing buyers in new media A new channel has emerged recently for multimedia titles: weekend computer flea markets for the technophile. The computer flea market for multimedia products […]

The business cultures on either side a title deal today are more likely to confl ict than converge. Now more than ever, it's necessary to seek professional help and protection […]

Distribution channels for multimedia titles are broadening rapidly as the market grows at a pace even the experts didn't predict. One distribution channel that will be important is bookstores. They […]

Title development in synch with distribution More than half of the new media titles sold during a year move through retail channels during the holiday season and the first 60 […]

This holiday buying season has brought us the next major step in creating a mass market for multimedia: cd-rom titles are now available for rental in leading video stores. In […]

Multimedia titles' distribution is primarily through mail order and retail, and is currently accepted in software stores and computer superstores. As we have discussed in previous columns, the distribution channels […]

Publishers adopt model of entertainment industry Multimedia developers to date have followed a software developers' model in the creation and distribution of their product as well as the structuring of […]

As the number of Mac and Windows CD-ROM computers in American homes nearly quadrupled for the second year in a row, Hollywood studios' interest in creating and distributing titles continues […]