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The article discusses criticism of social psychology research on priming, focusing on the reception of psychologist John Bargh's research. The author highlights failed replications of Bargh's experiments, and special attention is paid to blogs written by Bargh in response to criticism of his work. Other topics include psychologist Harold Pashler's criticism of priming research, research by psychologist Joseph Cesario which failed to replicate Bargh's results on a correlation between bathing and loneliness, and psychologist Gary Latham's research supporting Bargh's work.

A letter to the editor is presented in response to the article "Dusting Off God," published in the August 17, 2012 issue of "The Chronicle Review," by Tom Bartlett is presented, commenting on Bartlett's use of primed words, preconceived notions, and kibbutzism.

Comments on the use of subliminal messages and priming in advertising. Definition of subliminal messages; Definition of priming; How the effects are the same from both types of influence; How consumers can avoid being influenced by either technique.