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Your search keyword '"P. Martens"' showing total 4 results
Start Over Author "P. Martens" Publication Type News
4 results on '"P. Martens"'

2. What's My Taco Bell Doing in Your Forever 21?

Author

Van Hoosear, Jeffrey L., Martens, Knobbe, and Weintraub, Jason

Subjects
BUSINESS partnerships, BRAND identification, CUSTOMER loyalty, BUSINESS revenue
Abstract

The article focuses on the partnership of fast food chain Taco Bell and clothing company Forever 21 to offer a line of apparel both on-line and in stores in California. Topics include willingness of companies to promote their brand and increase revenue, engagement in product development, and brand identity. Also mentioned are the trademark licensing, customer focus, and creation of customer loyalty.

Published
2017

4. Biden visits Gulf for spill briefing.

Author

Martens, Michaela

Subjects
OIL spills
Abstract

The article reports on the visit of U.S. Vice President Joe R. Biden to the Gulf Coast region in Mexico to assess the damage caused by the BP PLC's oil spill.

Published
2010

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