Search

The article discusses apparel company Ralph Lauren Corp.'s transition to more expensive luxury goods. The firm formed the Ralph Lauren Watch and Jewelry Co. in 2009 to sell luxury timepieces, and the following year introduced fine jewelry. Company executive David Lauren says the objective is to position Ralph Lauren as a luxury brand, particularly in Asia.

Profiles the magazine, Swing, and its editor, David Lauren. Lauren's comments on idea behind the magazine; Lauren's background; Features of Swing; Assessment of Lauren's editorship and magazine; Details.

Profiles David Lauren, editor in chief of `Swing' magazine and son of fashion designer Ralph Lauren. Personal background; Career history; Features of the magazine; Background on the magazine; Target audience of the magazine; Comment by Martin S. Walker, chairman of Walker Communications.

Reports that David Lauren, son of the designer Ralph Lauren, has decided to close `Swing' magazine. Reason.

Informs about the magazine Swing published by David Lauren, son of the designer Ralph Lauren. Efforts of David to make the magazine popular.