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Several letters to the editor are presented in response to articles in previous issues including one on bond swaps, one on energy challenges of the low-income community, and one on understanding soccer.

The author reflects on the move of the hospitality sector in embracing the Zero Moment of Trust (ZMOT) in Indianapolis, Indiana. She examines how the sector made their purchasing decisions through the help of various advanced technologies and information sharing in which Google Inc. termed it as ZMOT. The author recognizes the significance of such trends since it helps businesses to start a conversation with potential buyers particularly during decision-making.

Christopher Eccleston Currently in The Shadow Line (Thursday, 9pm, BBC2), Christopher has been busy on both sides of the Atlantic for many years, from US sci-fi Heroes (2007) to last year's Jimmy McGovern-penned BBC drama Accused. Filming starts soon on his GI Joe sequel, set for release in 2012. [ABSTRACT FROM PUBLISHER]