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Start Over Descriptor "CULTURAL assumptions" Publication Type News
2 results on '"CULTURAL assumptions"'

2. Global-Market Woes Are More Personality Than Nationality.

Author

Sandberg, Jared

Subjects
*INTERPERSONAL communication, *INTERNATIONAL business enterprises, *INTERNATIONAL trade, *COMMUNICATION barriers, *CULTURAL awareness, *CULTURAL assumptions
Abstract

The article presents an overview of difficulties businesses and employees face when attempting to do business with and communicate with businesses from other countries or different regions of their own countries due to cultural differences and language barriers or dialect differences. Case studies of employees who have encountered the difficulties are presented.

Published
2008

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