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An interview with Geoff Vuleta, chief executive officer (CEO)of Fahrenheit 212 LLC, is presented. Vuleta presents his views on his approach towards managing people. He dicusses the way he creates and maintains consistency of behaviour in his company. Vuleta also informs about the 100-Day To-Do List.

The article focuses on a study in which it was found that reading helped in retaining brain skills in lead smelter employees. In the July 31, 2007 issue of "Neurology," researchers wrote that employees were benefited not as a direct result of their reading but an indirect one. According to the study, years of reading have helped their brains grow more of what is called cognitive reserve by the doctors.

The article presents an author's views on maintaining personal consistency. The author emphasized that the reasons why consistency tends to change into inconsistency is a complacency. The author suggests for the combination of these elements of consistency to create a personal organization throughout the day, the consistent writing, the need to be the best and looks best, and having a supportive partner that can measure consistency.