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Your search keyword '"Beale, Howard"' showing total 3 results
Start Over Author "Beale, Howard" Publication Type News
3 results on '"Beale, Howard"'

1. Missing Motorola

Author

Beale, Howard

Subjects
Banking, finance and accounting industries, Business, Business, international
Abstract

In my article 'Mobile? It's a girl thing' (CB July 13), a reference to Motorola, the sponsor that commissioned the research, was omitted. Howard Beale, Partner, The Fish Can [...]

Published
2004

2. Mobile? It's a girl thing Men are usually faster adopters of new technology. But it's women who are driving the use of mobile phones

Author

Beale, Howard

Subjects
Women, Cellular telephones, Wireless telephone, Wireless voice/data device, Banking, finance and accounting industries, Business, Business, international
Abstract

Traditionally, technology has been adopted by men more quickly than by women. Cars and PCs were (and to an extent still are) seen as male affairs; women, for various reasons, [...]

Published
2004

3. Pyramids: so last century Current marketing techniques don't address shifting perceptions of 'cool' people - or how to appeal to them

Author

Beale, Howard and Marketing

Subjects
Business plans, Business planning, Marketing, Banking, finance and accounting industries, Business, Business, international
Abstract

So, another slow summer and another flurry of newspaper features introducing the new marketing buzz words. This summer brought us 'alphas and bees' - people who come up with new [...]

Published
2003

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