This article discusses that despite that most U.S. news media have drastically underplayed genocide in Sudan's Darfur region, there are several journalists who did outstanding work regarding the event. As the 10th anniversary of the Rwandan genocide was being observed in 2004, news managers once again were under fire, this time for scant coverage of the bloodletting in Darfur, where millions have faced torture, starvation, rape and murder at the hands of brutal Arab militias known as Janjaweed. Many of the stories on Sudan published in the nation's newspapers tended to be 500 words or less, giving short shrift to a complex conflict with powerful ethnic, religious and economic factors. Many accounts lacked historical context or perspective, often oversimplifying the bloodshed in Darfur. And few of them appeared on the front page. Only a handful of newspapers have sent their own correspondents to the scene. Foreign desks more often turn to wire service briefs or an occasional piece by a stringer. Serious reporting on the subject largely has been absent on the networks and on cable. Loren Jenkins, foreign editor for National Public Radio, which has paid more attention to the issue than most news organizations, agrees that much more needs to be done. While the overall media performance on Darfur has been disappointingly weak, some news organizations have covered the story with distinction. The Washington Post and New York Times have emerged as leaders in persistent, on-the-ground coverage, not just at the Chad border, where tens of thousands of survivors have fled, but deep in vast wastelands where the Janjaweed have left a trail of scorched villages, rape and wanton killing. INSETS: Untitled;The Roots of the Strife;Untitled;Untitled