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Consumers today are more conscious than ever about the food they eat, and want healthy options when it comes to their favorite meals and snacks. What Jeremy Bjork, chief marketing [...]

The article focuses on the issue regarding the definition of a potato chip, considering the arguments on whether the label of the Pringle's Newfangled Potato Chips from Procter & Gamble Co. (P&G) really matched with its content. It states that several companies, which include Jays Foods Inc., Wise Foods Inc., and Superior Potato Chips Inc., contested that the Pringle's Newfangled Potato Chips of P&G was not a potato chip, but rather an ersatz product. Meanwhile, because of the controversy on the P&G product, the Potato Chip Institute International has sought to prevent the labeling of some snacks like Pringle's as potato chips. It adds that the potato chips prepared from dried potatoes were ordered by the U.S. Food and Drug Administration (FDA) to be labeled that way.

In the quiet Pennsylvania town of Berwick, Wise Foods Inc. operates the world's largest snack food plant. In its 750,000-square-foot plant, the firm manufactures 625,000,000 bags of snacks a year, [...]

Focuses on JRG which addresses the limitations in existing supply chain planning products in San Mateo, California. List of views offered by the Build-to-Consumption platform of the company according to CEO Jonathan Knight; Views of Jane Biddle, vice president of manufacturing research at Aberdeen Group, on JRG planning; Advantage of the use of the JRG planning to Wise Foods Inc.

Ever since college, I associated the Spring Solstice with the National Collegiate Athletic Association (NCAA) brackets. Regardless of how well I thought I knew what I was doing, or believed [...]

BOSTON -- Wise Foods Inc. has a three-year deal with the Boston Red Sox that sets up the snack maker as the team's official potato chip and Cheez Doodle sponsor. [...]

The article reports on the acquisition of U.S. snacks maker Wise Foods Inc. by Mexican bottling firm Arca Continental.

The article focuses on the use of augmented reality (AR) in the marketing campaigns of several companies. It reports that the technology involves merging of real-world images with virtual reality, and mentions its use by Wise Foods Inc. to market the snack food Cheez Doodle. It discusses the growth in the AR market, and mentions the focus given to engagement of consumers in such campaigns. Also given are views of Total Immersion's general manager (GM) for the U.S. Greg Davis on AR's popularity.

Reports on loan guarantor IP Innovations Financial Services Inc.'s deal supporting a trademark-based loan to snack food firm Wise Foods Inc. underwritten by GMAC Commercial Finance LLC. Terms of the agreement; IP Innovation's ongoing relationship with GMAC.

Reports on snack food company Wise Foods Inc.'s deployment of JRG Factory Scheduler, a production-scheduling system from JRG Software Inc. Optimization of labor staffing, shipping schedules and other production-related processes; Annual savings realized from use of the use of the software; Information technology upgrades at Wise.