1. HOW TRUST SAVED KFC.
- Author
-
NOVAK, DAVID
- Abstract
This article, titled "HOW TRUST SAVED KFC," discusses how the former CEO of Yum! Brands turned around a struggling Kentucky Fried Chicken (KFC) by focusing on building trust. When he took over as president of KFC in 1994, the company was facing declining sales and a broken franchise system. By adopting Theory Y leadership, which believes in trusting employees and their positive intentions, the CEO was able to rebuild trust with franchisees and turn the business around. The article emphasizes the importance of trust in fostering collaboration, innovation, and positive relationships in various contexts, including business and sports. [Extracted from the article]
- Published
- 2024