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Considers the investment advisers who say never fall in love with a stock. The advise being sound accept for the ten most admired corporations in America; The list of the top ten corporations and what makes them so good; The excellent leadership at General Electric; An insight into Microsoft as led by Bill Gates; The results of investing in these companies.

Focuses on the Boeing Company. Inefficiency of the largest aerospace company in the world; Impact of airline regulation and lack of competition to Boeing's survival; Implementation of a plan to overhaul the way the company designs and produces airplanes; Contributions of chief executive Philip Condit. INSETS: Aircraft a la carte;The sole competitor.

Presents a chart of the 100 best companies to work for in the United States in 1997, according to `Fortune' magazine. Number of employees; Rate of job growth; Number of applicants and percentage of voluntary turnover; Training; Revenues; Companies with the most new jobs; Companies where most employees felt they got their fair share of company profits; Companies which provide stock options for all employees; Unusual benefits.

Presents the best of the mutual funds, according to the `Fortune' investor's guide for 1998. United States stock funds; International funds; Hybrid funds; Bond funds; Data showing returns, fees, risk, assets, and manager of the fund.