1. The Effect of Reduced Response Effort and Visual Prompts on Mask-Wearing
- Author
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Aljadeff, Elian, Fraidlin, Avner, Gur, Michal, and Broyer, Tal
- Abstract
Mask-wearing is one of the most common transmission prevention behaviors (TPB) recommended by the Centers for Disease Control and Prevention (CDC, 2020). During COVID-19, the CDC guideline to wear masks in public was essential to stop the spread of the virus. Although COVID-19 is no longer an imminent threat, mask-wearing is still a necessary measure for protecting employees’ and consumers’ health in public settings, such as hospitals and medical centers (Nichol et al., 2008) and under certain environmental circumstances such as air pollution. The purpose of this study was to investigate the effects of prompts and reduced response effort on mask-wearing behavior of family-owned butcher shop customers in Israel during COVID-19. When prompts and reduced response effort were introduced, mask-wearing compliance increased; however, when the reduced response effort component was removed (i.e., prompt-only condition), compliance decreased. These results highlight the importance of making masks readily available to promote behavioral change. Although the current study was conducted in a specific setting, the findings provide valuable insights for implementing evidence-based strategies for promoting TPBs in diverse settings (e.g., medical centers and hospitals) to mitigate the spread of infectious diseases and protect public health. Further research is needed to assess the generalizability and effectiveness of the intervention across various populations, contexts, and cultures. Implications and limitations are discussed.
- Published
- 2024
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