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The article reports on the state of used clothing and furniture businesses in the U.S. According to Shauna Salon, owner and franchise founder of Kid to Kid, sales are substantially up in their stores which resale children's and maternity clothing and accessories. The same observation is shared by Desaree Begay, manager at Pib's Exchange, a used clothing store for high school and college students. Salon considers bargain hunting as in vogue and fashionable. She highlights the mindset shift of buyers who are bragging about how little they pay for things.

The article reports on the state of Utah's high-end jewelry business. Some members of the industry revealed how bad business has gotten. Though answers may vary in phrasing and degree of specificity, the consensus among locally-owned jewelers is summed into four words by the author, "business is not great." One member shares that jewelers are always affected first by the recession but recover last. To address the challenges, jewelers are altering their marketing strategies. The author highlights the optimism in the industry despite the recession.