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The feasibility and consequences of small-scale (1-2 hectare) apple production systems are examined as a contribution to the dialogue on agricultural and rural transformation in the Western Cape. The most important constraint facing emerging farmers is assumed to be start-up capital. An expert panel of scientists and commercial apple fanners were dram into an interactive, computer assisted dialogue to design alternative apple production systems requiring significantly scaled-down investment. Within imposed capital constraints, production technologies were designed using horticultural integrity and feasibility as criteria. Each model was then subjected to economic analysis. Net present values for 10 and 20 year orchard lives, internal rates of return and other criteria are applied. The analysis explores feasibility within the particular constraints of small-scale faming such as available household labour and risk averseness. One model passes most feasibility tests under a wide range of conditions. Assumptions within that model should form important considerations for small farmer establishment programs. Lastly, a portrait of a possible two hectare apple farm is presented.