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Innovation has become one of the central elements of business competitiveness in a more and more globalized environment. Innovation is a key factor for fulfilling the objectives, moreover in a difficult economic situation as the present one. A competitive market requires a continuous improvement of products based on research and innovation. Concrete pavements industry has steadily innovated for the last 40 years. Materials, designs and equipments have been affected by this process and differences between current pavements and the pavements of the 80's are obvious. This paper reviews the main breakthroughs from this period and describes present innovations: photocatalytic, photoluminescent and electric concrete pavements. [ABSTRACT FROM AUTHOR]