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ABSTRACTIn today’s ever-evolving business landscape, as data grows exponentially and data analysis techniques become increasingly sophisticated, their effective use to achieve business goals becomes more challenging. To this end, companies must identify their capabilities and detect gaps in their Data Analytics (DA) practices using a Data Analytics Maturity Model (DAMM). This empirical paper aims to provide a new measurement scale that can be used to assess companies’ awareness of their status in using DA. Unlike existing models, those from firms that promote commercial interests and academics include characteristics that make them difficult to use. To address this gap, this research outlines the development of a valid, short, not commercial, and reliable measurement tool, the Shortened TDWI Data Analytics Maturity Model (STDAMM). Data from 285 organisations were analysed using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) to ensure its validity and reliability. The STDAMM is a valid and reliable tool for evaluating and monitoring DAM using five dimensions: Organization, Infrastructure, Data Management, Analytics, and Governance, making it a crucial tool as the fifth Industrial Revolution progresses. This study is a pioneering effort to develop and validate a DAM scale. Both theoretical and practical applications are explored.

Purpose: This study aims to examine how corporate social responsibility (CSR) affected the attitudes and behaviors of employees in the European aviation industry amidst the COVID-19 pandemic and to explore any moderating effect of empathetic leadership. Design/methodology/approach: Based on the social identity and social exchange theories, a research model was developed and tested against empirical data collected from employees of the European aviation industry, in 2021. Structural equation modeling and regression analyses were used for testing the hypothesized causal relationships. Findings: Perceived CSR is directly related to work engagement and indirectly associated with work engagement and job insecurity via organizational pride. The presence of an empathetic leader does not intensify the effects of perceptions of CSR on organizational pride. Work engagement, in turn, impacts organizational citizenship behavior, while no such effect of job insecurity is supported. Originality/value: This study provides insight into the underlying mechanisms via which CSR affects employees during a crisis. It, also, has significant implications on human resources management within the industries severely affected by the pandemic.

E-government is an extremely interesting research field with numerous research (academic) and practical implications. Under this context, the present study proceeds in developing and testing an original conceptual framework that explores the factors influencing the use of e-government services. The proposed conceptual framework was tested using a newly developed structured questionnaire in a sample of 282 Greek internet users. Hypothesis testing was conducted using the structural equation modeling (SEM) technique. Results underline, among others, the significance of (1) perceived compatibility, (2) perceived operational benefits, (3) trust in e-government services, and (4) perceived information in enhancing the intention of citizens to use e-government services.