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Copyright of Deutschunterricht in Japan is the property of Der Verband der Deutschlehrenden in Japan and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Transitioning to a bioeconomy (BE) is high on the political agenda of the German government for some years now. Sustainable resources are central for the BE and the forest and wood-based sector is expected to play an important role in the BE. Acceptance of the BE concept by the forest-based sector is therefore considered crucial for initiating a transition towards a forest-based BE in Germany. Few scientific studies have analyzed the BE development from a societal perspective. At this time, no studies have analyzed the German forest-based sector's perceptions and acceptance of the BE concept. This article fills this gap by assessing whether and how forest stakeholders (forestry, wood industry, research, NGO) in Germany perceive and accept the BE concept. This study builds on insights from the acceptance theory and its three-pillar dimensions: perception, evaluation and action. Empirically, this study builds on qualitative semi-structured expert interviews with 17 representatives of important institutions of the German forest-based sector. Results indicate that actors perceive BE bioeconomy as highly relevant for the forest-based sector. In fact, most respondents see the forest-based sector as a key sector for BE development in Germany. Additionally the BE is understood as an opportunity for further developing the sector. Opportunities include extending product portfolio and opening up for new markets. Furthermore, actors emphasize the symbolic chance that the bioeconomy offers, by helping them to pursue their goals and communicate the importance of the forestbased sector to both policy makers and society. In this sense, BE is perceived as a possibility to present and reframe the activities of the forest-sector under the motto: "We are bioeconomy!". [ABSTRACT FROM AUTHOR]

Copyright of Transfer Werbeforschung & Praxis is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)