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Start Over Author "Abramovici, Marianne" Publication Type Magazines
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1. How to take customers into consideration in service innovation projects

Author

Abramovici, Marianne and Bancel-Charensol, Laurence

Subjects
Project management -- Innovations, Project management -- Evaluation, Industrial project management -- Innovations, Industrial project management -- Evaluation, Services industry -- Innovations, Services industry -- Customer relations, Business, Business, international
Abstract

The various aspects of innovation are considered, which has an impact on the service production systems and on the customers. Several experimentation methods in the implementation of service innovation projects are mentioned.

Published
2004

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