1. The impact of individual entrepreneurial orientation and education on generation Z's intention towards entrepreneurship.
- Author
-
Frunzaru, Valeriu and Cismaru, Diana-Maria
- Subjects
- *
GENERATION Z , *ACHIEVEMENT motivation , *INTENTION , *ENTREPRENEURSHIP , *COMPUTER software testing , *SOFTWARE reliability - Abstract
Purpose: The purpose of this paper is to investigate the level of entrepreneurial features and the intention towards entrepreneurship (ITE) of generation Z students. The paper also explores if entrepreneurial education (EE) plays a role in the development of individual entrepreneurship orientation (IEO) and in increasing the ITE of the generation Z students. Design/methodology/approach: The research consists of a survey of students in the fields of marketing and communication (n = 590) conducted in January 2018. The authors used SPSS software to test the reliability of scales that measure IEO, ITE, the need for achievement, structural behaviour, self-efficacy and the attitude towards job flexibility, and to run Pearson correlation, multiple linear regression and t test to test the hypotheses. Findings: The findings show that generation Z students have similar ITE and EE to colleagues from other generations. EE has a significant impact on increasing both IEO and ITE. Nevertheless, generation Z students have a higher need for achievement, a lower self-efficacy and are more open to a flexible labour market. Originality/value: This paper explores a topic which has received little attention: the interest and capacity of generation Z students to develop their own business. The paper also analyses whether the EE offered by universities can play a role in this regard. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF