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Updated computer and brain science have profoundly changed journalism and communication as well as the media industry. The application of related technologies and theories represented by big data technology, cognitive neuroscience and intelligent technology may bring about a paradigmatic shift in journalism and communication. On the basis of combing the frontier development of cognitive neuroscience at home and abroad, this paper introduces the cases of applying the cognitive neurological method in communication studies and studies the application situation of the communicating effect in the field of advertising, photos, news webs, and films and television. This paper also discusses the important significance of relevant frontier results for the development of journalism and communication discipline.