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'Welcome to Tintagel, the birthplace of King Arthur' is a phrase often repeated at this small village on the north coast of Cornwall where legend, childhood stories and merchandise all serve to attract thousands of visitors per year. As 'a place to go', the area provides stunning coastal scenery, a romantic ruined castle and a highly commercialised village. Tintagel Island, owned by the Duchy of Cornwall but managed by English Heritage, plays centre stage as the 'birthplace' in question. On-site, the character of Arthur is largely debunked as a literary phenomenon and, furthermore, a survey of day-trippers revealed that visitors were left in an interpretive limbo -- arriving with ideas of Arthur and leaving knowing little about Tintagel. Whilst the aesthetics of the castle and scenery go some way towards mitigating against disappointment, on site encounters with kitsch representations of the past combine with more amorphous senses of pseudo-spiritual atmospheres as well as experiences of walking, eating and drinking to ultimately provide a 'grand day out'. The marketing ephemera and heritage presentation all serve to create, reinforce and suppress different identities of place which are revealed as being a fairly cohesive package of Celtic-Arthuriana. This paper questions the ways in which visitors' expectation and imagination are mediated through experience of place. [ABSTRACT FROM AUTHOR]