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The article discusses the form of storytelling known as transmedia. According to Henry Jenkins, professor of communication arts at the University of Southern California, transmedia is a process where integral elements of a fiction get systematically dispersed across many delivery channels for the purpose of creating a unified and coordinated entertainment experience. The author notes that one of the earliest and most successful examples of transmedia is "The Blair Witch Project" in which the producers created a website containing things such as police reports and interviews with the students' parents.

One of many important objectives for teen services librarians is to develop a relevant and current collection of materials. This collection should be representative of the community in which the library resides and the teens in that community. It is important for teens to be able to see themselves in books as both characters and writers. The writing of this paper was triggered by a group of teens advocating for more books (covers specifically) in their collection reflecting the vast diversity of the town in which they live. This paper contains results of a survey of 6,785 teen fiction book covers, across six different libraries and two bookstores in metro Boston and southeastern Massachusetts. Correlations drawn using the collected data reveal that the current state of books in both libraries and bookstores is lacking when it comes to racially diverse covers. This data can be used to further the discussion already under way concerning the need for more racially diverse teen books and the responsibility of teen service librarians to advocate for change. [ABSTRACT FROM AUTHOR]