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Chapter 10, "Addressing Unevenness" is the most attractive part here: it connects behavioural theory to (regional) economic development, transformation, and well-being. Chapter 8 is the crowning achievement to which the two preceding chapter built up: they provided an analysis how "culture and personality can be measured and examined as a process of co-evolution" (p. 191), and chapter 8 links the resulting "human agency potential" to entrepreneurship and innovation. Although these chapters read like earlier papers or reports that have now been integrated into the book, they still provide valuable inpiration for how the connection from agents to regions actually can work. [Extracted from the article]