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U tekstu se bavim komparacijom upotrebe negativnih neodređenih zamenica u jezicima koji imaju i onim jezicima koji nemaju dvostruku negaciju. U jezicima sa dvostrukom negacijom preovlađuje referencijalna, dok u jezicima bez dvostruke negacije preovlađuje kvantifikaciona upotreba. Dvostruka negacija se često smatra da je u neskladu sa shvatanjem kvantifikacije u standardnoj logici. Pokazujem da jezici u kojima se neodređene negativne zamenice upotrebljavaju referencijalno nisu logički slabiji od jezika u kojima to nije slučaj. Štaviše, pokazujem da jezici sa dvostrukom negacijom na nivou gramatike jasno distingviraju između referencijalne i kvantifikacione upotrebe negativnih neodređenih zamenica, što u startu sprečava da referencijalna upotreba ovakvih zamenica bude shvaćena kao referiranje na neentitete., In the paper, I deal with the comparison of the use of negative indefinite pronouns in languages with double negation with their usage in languages without double negation. In languages with double negation referential usage prevails, while in languages without double negation quantificational usage is prevalent. Double negation is often considered to be inconsistent with the understanding of quantification in standard logic. I show that languages in which negative indefinite pronouns are used are not logically weaker than languages in which this is not the case. Moreover, I show that the languages with double negation clearly distinguish between the referential and quantificational usage of negative indefinite pronouns, so that the grammar of these languages prevents referring to nonentities.

U tekstu se bavim komparacijom upotrebe negativnih neodređenih zamenica u jezicima koji imaju i onim jezicima koji nemaju dvostruku negaciju. U jezicima sa dvostrukom negacijom preovlađuje referencijalna, dok u jezicima bez dvostruke negacije preovlađuje kvantifikaciona upotreba. Dvostruka negacija se često smatra da je u neskladu sa shvatanjem kvantifikacije u standardnoj logici. Pokazujem da jezici u kojima se neodređene negativne zamenice upotrebljavaju referencijalno nisu logički slabiji od jezika u kojima to nije slučaj. Štaviše, pokazujem da jezici sa dvostrukom negacijom na nivou gramatike jasno distingviraju između referencijalne i kvantifikacione upotrebe negativnih neodređenih zamenica, što u startu sprečava da referencijalna upotreba ovakvih zamenica bude shvaćena kao referiranje na neentitete., In the paper, I deal with the comparison of the use of negative indefinite pronouns in languages with double negation with their usage in languages without double negation. In languages with double negation referential usage prevails, while in languages without double negation quantificational usage is prevalent. Double negation is often considered to be inconsistent with the understanding of quantification in standard logic. I show that languages in which negative indefinite pronouns are used are not logically weaker than languages in which this is not the case. Moreover, I show that the languages with double negation clearly distinguish between the referential and quantificational usage of negative indefinite pronouns, so that the grammar of these languages prevents referring to nonentities.

Apropiándonos de la distinción de Mourelatos entre un uso existencial y un uso atributivo de la nada en Grecia arcaica, haremos un recorrido del término outidanós en la obra homérica con la intención de mostrar que en sus orígenes arcaicos la nada (medén/oudén) no está identificada con lo que no es (tò mè ón), sino que está inscripta en un implícito proceso de clasificación y jerarquización de valores materiales. Para ello, trabajaremos el término outidanós desde la relación existencia/atribución (en Odisea), vinculándolo a la lógica de la repartición (en Ilíada)., Appropriating Mourelatos’ distinction between an existencial and a characterizing use of nothingness in ancient Greece, we will study the word outidanós in the works of Homer, trying to show that in its archaic origin, nothingess (medén/oudén) is not identified with what is not (tò mè ón), but registered in an implicit process of classification and hierarchy of material values. For this purpose, we will study the term outidanós from the relationship existence/ attribution (in Odyssey), linking it to a distributing logic (in Iliad).

Apropiándonos de la distinción de Mourelatos entre un uso existencial y un uso atributivo de la nada en Grecia arcaica, haremos un recorrido del término outidanós en la obra homérica con la intención de mostrar que en sus orígenes arcaicos la nada (medén/oudén) no está identificada con lo que no es (tò mè ón), sino que está inscripta en un implícito proceso de clasificación y jerarquización de valores materiales. Para ello, trabajaremos el término outidanós desde la relación existencia/atribución (en Odisea), vinculándolo a la lógica de la repartición (en Ilíada)., Appropriating Mourelatos’ distinction between an existencial and a characterizing use of nothingness in ancient Greece, we will study the word outidanós in the works of Homer, trying to show that in its archaic origin, nothingess (medén/oudén) is not identified with what is not (tò mè ón), but registered in an implicit process of classification and hierarchy of material values. For this purpose, we will study the term outidanós from the relationship existence/ attribution (in Odyssey), linking it to a distributing logic (in Iliad).

Apropiándonos de la distinción de Mourelatos entre un uso existencial y un uso atributivo de la nada en Grecia arcaica, haremos un recorrido del término outidanós en la obra homérica con la intención de mostrar que en sus orígenes arcaicos la nada (medén/oudén) no está identificada con lo que no es (tò mè ón), sino que está inscripta en un implícito proceso de clasificación y jerarquización de valores materiales. Para ello, trabajaremos el término outidanós desde la relación existencia/atribución (en Odisea), vinculándolo a la lógica de la repartición (en Ilíada)., Appropriating Mourelatos’ distinction between an existencial and a characterizing use of nothingness in ancient Greece, we will study the word outidanós in the works of Homer, trying to show that in its archaic origin, nothingess (medén/oudén) is not identified with what is not (tò mè ón), but registered in an implicit process of classification and hierarchy of material values. For this purpose, we will study the term outidanós from the relationship existence/ attribution (in Odyssey), linking it to a distributing logic (in Iliad).

Apropiándonos de la distinción de Mourelatos entre un uso existencial y un uso atributivo de la nada en Grecia arcaica, haremos un recorrido del término outidanós en la obra homérica con la intención de mostrar que en sus orígenes arcaicos la nada (medén/oudén) no está identificada con lo que no es (tò mè ón), sino que está inscripta en un implícito proceso de clasificación y jerarquización de valores materiales. Para ello, trabajaremos el término outidanós desde la relación existencia/atribución (en Odisea), vinculándolo a la lógica de la repartición (en Ilíada)., Appropriating Mourelatos’ distinction between an existencial and a characterizing use of nothingness in ancient Greece, we will study the word outidanós in the works of Homer, trying to show that in its archaic origin, nothingess (medén/oudén) is not identified with what is not (tò mè ón), but registered in an implicit process of classification and hierarchy of material values. For this purpose, we will study the term outidanós from the relationship existence/ attribution (in Odyssey), linking it to a distributing logic (in Iliad).

With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study will try to link transformational leadership with relationship marketing while suggesting the use of these concepts side by side for better sustainable marketing.

With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study will try to link transformational leadership with relationship marketing while suggesting the use of these concepts side by side for better sustainable marketing.

With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study will try to link transformational leadership with relationship marketing while suggesting the use of these concepts side by side for better sustainable marketing.

With a complex, dynamic and fiercely competitive business environment and consumerism, sustainable relationship marketing is a hallenge that is critical for businesses. The concept of transformational leadership can be considered as the most influential over the last two decades in changing the ways that businesses are operating - in particular, in marketing their products, and attracting, delighting and retaining customers for the long run. This conceptual paper examines the relationship between transformational leadership and relationship marketing in the context of selling. In particular, the usage of trust and commitment used by both theories has been discussed extensively. Ultimately this study will try to link transformational leadership with relationship marketing while suggesting the use of these concepts side by side for better sustainable marketing.