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Objective: This research aims to examine the influence of company resources on digital innovation and business performance, as well as the influence of digital innovation on business performance, both directly and as mediation, among members of the Telkom Indonesia MSME Digital Market (PaDi). Theoretical Framework: This research is based on the interconnectedness of company resources, digital innovation, and business performance in the MSME sector. Method: This research is quantitative research through surveys of companies that are members of the Telkom Indonesia UMKM Digital Market (PaDi). The total sample was 400 respondents taken using stratified random sampling technique. The questionnaire is prepared with a rating scale from 1 to 5 points. Data processing and analysis used structural equation modeling with Lisrel 8.5 software. Results and Discussion: The results of this research also provide managerial implications, especially for MSME players who are members of the Telkom Indonesia Digital Market (PaDi) to prioritize the development of digital innovation through continuous learning of user behavior that appears in the market, which needs to be supported by learning about developments in digital technology, as well as supported by an effective coordination mechanism. In developing digital innovation, companies need to prioritize ownershipinformation resources in accordance with market and technology developments, followed bythe ability to build organizational business relationships/networks and HR capabilities to innovate. Research Implications: The results of this research provide theoretical implications in the form of developing knowledge regarding the interconnectedness of company resources, digital innovation, and business performance in the MSME sector. Originality/Value: This study contributes to the literature by highlighting the critical role of company resources in driving digital innovation and improving business performance in MSMEs. The r

Bakalářská práce pojednává o marketingové strategií vybrané společnosti v České republice, která se zabývá převážně velkoobchodním prodejem. Cílem bakalářské práce je odhalit slabé stránky v marketingové strategii a navrhnout doporučení pro její zlepšení. Teoretická část se zabývá problematikou týkající se marketingové strategie. Poté je v praktické části teorie aplikována na vybranou českou společnost za účelem popsání její marketingové strategie. Veškeré poznatky jsou shrnuty a dále rozvinuty ve SWOT analýze. Poslední kapitola praktické části navrhuje doporučení, na základě slabých stránek, pro zlepšení marketingové strategie společnosti., A bachelor thesis deals with a marketing strategy of a select wholesale company in the Czech Republic. The main objective is to reveal weaknesses in the marketing strategy and suggest particular improvement. The theoretical part is concerned with issues relating to marketing strategy. Afterwards, in the analytical part, the theory is applied to a particular Czech company so as to describe its marketing strategy. All the findings are summarized and further elaborated in SWOT analysis. Focusing on weaknesses, the last chapter of the analysis suggests ideas for improvement of the marketing strategy., Ústav moderních jazyků a literatur

Bakalářská práce pojednává o marketingové strategií vybrané společnosti v České republice, která se zabývá převážně velkoobchodním prodejem. Cílem bakalářské práce je odhalit slabé stránky v marketingové strategii a navrhnout doporučení pro její zlepšení. Teoretická část se zabývá problematikou týkající se marketingové strategie. Poté je v praktické části teorie aplikována na vybranou českou společnost za účelem popsání její marketingové strategie. Veškeré poznatky jsou shrnuty a dále rozvinuty ve SWOT analýze. Poslední kapitola praktické části navrhuje doporučení, na základě slabých stránek, pro zlepšení marketingové strategie společnosti., A bachelor thesis deals with a marketing strategy of a select wholesale company in the Czech Republic. The main objective is to reveal weaknesses in the marketing strategy and suggest particular improvement. The theoretical part is concerned with issues relating to marketing strategy. Afterwards, in the analytical part, the theory is applied to a particular Czech company so as to describe its marketing strategy. All the findings are summarized and further elaborated in SWOT analysis. Focusing on weaknesses, the last chapter of the analysis suggests ideas for improvement of the marketing strategy., Ústav moderních jazyků a literatur

The purpose of this article is to evaluate the effect of distance on the export performance of companies in Santa Catarina, and to what extent this effect is moderated by organizational resource characteristics. Multiple linear regression and variance analysis were used for a perception survey of export managers with a final sample of 49 exporting producers. The constructs showed internal validity and allowed the data to be analyzed. The results only revealed evidence regarding the effect of psychic distance, showing a positive relationship with export performance. Also, the model estimation showed that the organization's resources moderate the relation between distance and export performance. Finally the study also shows that the export team and the organizational structure moderate the effect of distance on the performance and future performance expectations of the companies., O objetivo deste artigo é avaliar o efeito da distância sobre o desempenho exportador das empresas de Santa Catarina e em que medida tal efeito é moderado pelas características das equipes de exportação e pelos recursos organizacionais. A literatura indica que quanto maior a distância, menor é o desempenho exportador. Foi utilizada regressão linear múltipla e análise de variância a partir de levantamento de atributos e satisfação de exportação em uma amostra final de 49 empresas produtoras exportadoras. Os resultados confirmaram que quanto maior a distância institucional, menor é o desempenho exportador. Foi confirmado o efeito moderador dos recursos da organização, pois a experiência internacional, o conhecimento de mercado, as formas de negociação e os comportamentos da equipe possuem relação positiva com maior desempenho exportador, bem como, o planejamento estratégico influencia o valor total de exportações, o crescimento no volume, e os resultados gerais.