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Modern e-business ecosystems imply a plethora of relations, processes, roles and technical solutions. This creates a lot of complexity to small businesses and force them to redefine business models. This paper portrays an ecommerce ecosystem that includes all the processes from field to the customers’ homes where web store plays the main role. The idea is to enhance small producer’s business employing digital channels, such as: web site, social networks, messaging apps, Google, email and others. The B2C web portal “Natural tastes (Ukusi prirode in Serbian)” implements aggregator model and enables listing of the products, buying, and promotion of the natural products from different small-scale producers. In addition, the portal provides several common services, such as: product rating, comments, social network sharing, chatbot, wish list, newsletter subscription, etc. The same corpus of products can be ordered via additional digital channels. Accordingly, the portal provides an offering that has uniform quality and price, even though it is offered by different partner providers. Further, the model tries to resolve the biggest issue small businesses have, not only in our region, but worldwide – delivery. After initial analysis, we came to conclusion that key problem they are dealing with is how to deliver the products to customers, considering the fact that they produce natural food and drinks. At the moment, due to not having time and money to do it on their own, small producers mainly uses delivery companies. However, this solution doesn’t take specifics of their products into account: sensitive packaging, temperature, fast delivery, the places were products have to be picked up, prices, etc. The situation with Covid-19 further fueled the need to improve this part of the business and made huge pressure on delivery service companies. We established particular delivery services for the products from web store. In addition, the model is flexible in the way that the pro

Tato bakalářská práce shrnuje historii vývoje elektronického obchodování, popisuje praktickou ukázku funkčního obchodování a celkovou koncepci elektronického obchodu a jeho nasazení do společnosti od prvního rozhodnutí až po rutinní provoz. Cílem bakalářské práce je navrhnout cestu realizace vybraného teoretického modelu k vytvoření internetového obchodu v praxi a vyhodnocení možností a rizik, se kterými jsem se setkal při reálném uvádění internetového obchodu do provozu – tato rizika je možno zobecnit a v dalším nasazení obdobného systému se jim tak vyhnout., This bachelor thesis summarize history of e-commerce development, describes a practical demonstration of functional electronic commerce and whole concept of e-shop and its final development in a company since the first decision to daily routine. Goal of this thesis is to provide a way of development of chosen theoretical model for e-shop creation in a real company. From this experience then get risks and opportunities, generalize them and provide a reasonable explanation how to avoid them., Ve zpracování, Import 19/10/2011