1. Publications Management: A Guide to Teaching Materials.
- Author
-
Eberhard, Wallace B.
- Abstract
Too few journalism graduates know anything about the problems of management; yet, the higher one rises in the newsroom, the more one must develop managerial skills and talents. This resource guide to teaching materials for college courses in publication management lists books, articles, pamphlets, and audiovisual materials under the following topical headings: advertising; circulation; economics and finance; the editorial department; equipment, production, and technology; labor and personnel; management; newspapers and magazines in the classroom; promotion and public relations; readership; and miscellaneous. The guide also contains fourteen publication-management course outlines from 13 universities, lists periodicals and organizations that have an interest in the publication-management field, and concludes with brief outlines of some typical degree programs that illustrate how a concentration in publication management is integrated into a traditional journalism program. (Author/RL)
- Published
- 1977